2011年4月11日星期一

做個精明消費者

今時今日,市面上有很多健膚及健髮產品,每隔一段時間又有新產品湧現。有很多時候,每當一個品牌活躍於市場兩三年,您可能會發現會有報告指出某些品牌產品被驗出含有有害物質, 例如致癌物。我們是時候反思一下,是我們當初淪為了那些品牌效應的犧牲者,還是我們在選擇產品時不夠精明?

為了我們的生活質素,我們要成為健康關注消費者(Wellness Aware Consumer),注意所買的產品對環境及自身健康是否安全。

要成為健康關注消費者,我們要...

-核對產品廣告,文章及優惠上所用的字句及聲稱
-檢測產品由受到國際認同的組織發出的質素及安全証明
-留意產品標籤上有沒有有害化學物,添加劑,防腐劑,及致癌物質
-閱讀產品的生產日期,成份及營養資料
-查核品牌的公司背景
-留意近日市場上對不同產品及致癌物質等等的化學成份的調查
-不要盡信廣告上的聲稱,必需要有科學証明

JOVEES是一個關注環境及消費者生活質素的品牌,我們鼓勵消費者對生活方式及所用的健膚產品同樣作出精明的選擇。

我們會在今個星期六下午於旺角西洋菜南街舉行Roadshow,介時會送上免費贈品及推廣屈臣氏優惠。跟我們親身會面,深入認識JOVEES這個綠色品牌。


Be a Smart Consumer

Today, there are so many skin care and hair care products while new products keep appearing in the market over a certain period. Most of the time, after a brand is active in the market for 2 or 3 years, you may notice that according to some reports, some kind of harmful ingredient, such as carcinogen, is found in some products of some brands. It is time for us to think about whether we are the victims of branding effects or whether we are not smart in enough when choosing products.

For the sake of the quality of our life, we need to become a wellness aware consumer. We have to beware whether the products we buy are safe for the environment and ourselves.

To be a wellness aware consumerwe have to...

-Check words and claims which appear in product advertisements, articles, and promotions.
-Check for quality and safety certifications from internationally approved organizations.
-Watch out for harmful chemicals, addictive, preservatives and carcinogen.
-Read the manufacture date, ingredients and nutritional facts.
-Do some background check on company background of the product brand.
-Pay attention to the latest research about different products and chemicals like carcinogen.
-Do not believe everything product advertisements claims. Everything should be supported by scientific proof.

JOVEES cares about the environment and consumers' quality of life. We encourage consumers to make a smart choice of lifestyle and products.

In this Saturday, we are going to have a roadshow in Mong Kok Sai Yeung Choi Street. We will give away freebies and have promotion about Watsons. Meet us and know more about this green brand JOVEES. 

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